Story perspectives
SEO Turmoil: Brands Shift to Ads Amid Traffic Drops
2/3/2025
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Story summary
- Barry Schwartz, CEO of RustyBrick, sheds light on the recent turbulence in Google Search that’s shaking up SEO strategies. With organic traffic dwindling, brands are increasingly turning to paid ads. Meanwhile, Brandon Saltalamacchia recounts Retro Dodo's staggering 85% traffic drop from algorithm shifts, leading to a bold pivot towards video content and premium memberships.