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NBA Considers 10-Minute Quarters Amid Rating Concerns

2/3/2025

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Summary

Story summary

NBA Commissioner Adam Silver is shaking things up by suggesting a shift to four 10-minute quarters, aiming to boost TV ratings and align with international play. However, critics worry this could disconnect fans and overshadow players. Instead, they propose a shorter season to keep players engaged and fans excited, as the league grapples with declining ratings.

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Story summary

NBA Commissioner Adam Silver is shaking things up by suggesting a shift to four 10-minute quarters, aiming to boost TV ratings and align with international play. However, critics worry this could disconnect fans and overshadow players. Instead, they propose a shorter season to keep players engaged and fans excited, as the league grapples with declining ratings.