Back to today’s briefing

Story perspectives

Outbrain Acquires Teads for $900 Million to Boost Advertising

2/4/2025

39 6

Summary

Story summary

Outbrain has acquired Teads for around $900 million in cash and shares.
The merged entity will retain the Teads name, emphasizing omnichannel advertising solutions.
CEO David Kostman will spearhead efforts to improve marketing outcomes through AI technology.
The merger aims to achieve $65-75 million in annual synergies by FY 2026.
The combined company will connect with 2.2 billion consumers and collaborate with over 10,000 global publishers.

1 of 1

Story summary

Outbrain has acquired Teads for around $900 million in cash and shares.
The merged entity will retain the Teads name, emphasizing omnichannel advertising solutions.
CEO David Kostman will spearhead efforts to improve marketing outcomes through AI technology.
The merger aims to achieve $65-75 million in annual synergies by FY 2026.
The combined company will connect with 2.2 billion consumers and collaborate with over 10,000 global publishers.