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Samsung's 2024 Smartphone Sales Surge, Near Apple’s Lead

2/4/2025

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Summary

Story summary

In 2024, Samsung shipped 222.9 million smartphones, just shy of Apple’s 225.9 million. The Galaxy S24 Ultra made a triumphant return to the top 10 best-sellers after six years. Yet, the foldable Z Fold 6 and Z Flip 6 fell short of expectations. Despite this, smartphone sales surged 7% year-over-year, signaling a market rebound.

History

Historical Context

In 2024, Samsung's smartphone shipments nearly matched Apple's, echoing the fierce competition from the late 2000s when both companies vied for market dominance. The resurgence of Samsung's Galaxy S24 Ultra mirrors past product revivals, highlighting the cyclical nature of innovation and consumer demand in the tech industry.

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Story summary

In 2024, Samsung shipped 222.9 million smartphones, just shy of Apple’s 225.9 million. The Galaxy S24 Ultra made a triumphant return to the top 10 best-sellers after six years. Yet, the foldable Z Fold 6 and Z Flip 6 fell short of expectations. Despite this, smartphone sales surged 7% year-over-year, signaling a market rebound.

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