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Roku Leads Streaming Market Despite Declining Shares

2/5/2025

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Summary

Story summary

Roku holds the top position in North America's streaming device market with a 39% share in the U.S. and 35% in Canada.
In Mexico, Roku dominates with a remarkable 74% market share as of Q4 2024.
Roku's share decreased from 55% in 2023, while competitors Amazon and Samsung gained ground.
Samsung experienced a 51% growth in the U.S., now holding a 13% market share.

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Story summary

Roku holds the top position in North America's streaming device market with a 39% share in the U.S. and 35% in Canada.
In Mexico, Roku dominates with a remarkable 74% market share as of Q4 2024.
Roku's share decreased from 55% in 2023, while competitors Amazon and Samsung gained ground.
Samsung experienced a 51% growth in the U.S., now holding a 13% market share.