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K-Beauty Soars Past $12.5 Billion, Captivates Gen Z

2/5/2025

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Summary

Story summary

K-beauty is making a vibrant comeback, fueled by TikTok trends and groundbreaking ingredients like PDRN and heartleaf. With the market soaring past $12.5 billion, Korean brands are now outpacing France in cosmetic exports to the US, captivating Gen Z and millennials with their effective and budget-friendly skincare solutions.

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Story summary

K-beauty is making a vibrant comeback, fueled by TikTok trends and groundbreaking ingredients like PDRN and heartleaf. With the market soaring past $12.5 billion, Korean brands are now outpacing France in cosmetic exports to the US, captivating Gen Z and millennials with their effective and budget-friendly skincare solutions.