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Apple May Halt Vision Pro Production Amid Weak Demand

2/5/2025

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Summary

Story summary

The Apple Vision Pro, introduced at a hefty $3,500, has struggled to capture consumer interest, prompting Apple to consider halting production by late 2024. Although a minor update featuring the M5 chip is on the horizon, a more affordable model won’t hit the market until 2027, leaving plans for AR glasses in limbo as the technology evolves.

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Story summary

The Apple Vision Pro, introduced at a hefty $3,500, has struggled to capture consumer interest, prompting Apple to consider halting production by late 2024. Although a minor update featuring the M5 chip is on the horizon, a more affordable model won’t hit the market until 2027, leaving plans for AR glasses in limbo as the technology evolves.