Back to today’s briefing

Story perspectives

Aora México Becomes First Plastic Negative Beauty Brand

2/5/2025

39 4

Summary

Story summary

Aora México has made waves in the beauty industry by teaming up with rePurpose Global, becoming the first certified Plastic Negative brand. This groundbreaking initiative tackles plastic waste head-on, eliminating nine times the plastic for every product sold. With a focus on sustainable luxury, Aora embraces eco-friendly materials like metals and wood, redefining beauty with a conscience.

1 of 1

Story summary

Aora México has made waves in the beauty industry by teaming up with rePurpose Global, becoming the first certified Plastic Negative brand. This groundbreaking initiative tackles plastic waste head-on, eliminating nine times the plastic for every product sold. With a focus on sustainable luxury, Aora embraces eco-friendly materials like metals and wood, redefining beauty with a conscience.