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Sonos Axes 12% Workforce, Cancels MagSafe Speaker Plans

2/7/2025

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Summary

Story summary

Sonos once envisioned a MagSafe speaker designed for iPhones, aimed at capturing the attention of Gen Z. Early prototypes, reminiscent of Apple's old MagSafe Battery Pack but bulkier, never made it to market due to technical hurdles and lukewarm interest. Amid these struggles, Sonos has also cut 12% of its workforce to refocus its efforts.

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Story summary

Sonos once envisioned a MagSafe speaker designed for iPhones, aimed at capturing the attention of Gen Z. Early prototypes, reminiscent of Apple's old MagSafe Battery Pack but bulkier, never made it to market due to technical hurdles and lukewarm interest. Amid these struggles, Sonos has also cut 12% of its workforce to refocus its efforts.