Story perspectives

Entrepreneurs Secure £75K for Sustainable Pet Food Brand

2/7/2025

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Summary

Story summary

Entrepreneurs Guy Sandelowsky and Shiv Sivakumar presented their sustainable pet food brand, Omni, on BBC's Dragons' Den on February 6, 2025.
They successfully secured a £75,000 investment from Deborah Meaden and Steven Bartlett in exchange for 2.5% equity.
Omni addresses nutrition-related pet illnesses and has generated £2.7 million in sales since its launch in 2021.
The founders underwent a challenging application process, applying three times before being chosen to pitch.

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Story summary

Entrepreneurs Guy Sandelowsky and Shiv Sivakumar presented their sustainable pet food brand, Omni, on BBC's Dragons' Den on February 6, 2025.
They successfully secured a £75,000 investment from Deborah Meaden and Steven Bartlett in exchange for 2.5% equity.
Omni addresses nutrition-related pet illnesses and has generated £2.7 million in sales since its launch in 2021.
The founders underwent a challenging application process, applying three times before being chosen to pitch.