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Industry Leaders Praise Collaboration Amid VOZ Concerns

2/7/2025

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Summary

Story summary

Charlie Allat from Kinesso commends competitors for banding together against outside challenges, while James Bayes of The Trade Desk expresses mixed feelings about VOZ's lofty ambitions. He admires its robust dataset but raises alarms over its limited trading capabilities, revealing that a mere 15-20% of campaigns utilize VOZ Streaming, which falls short of traditional models.

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Story summary

Charlie Allat from Kinesso commends competitors for banding together against outside challenges, while James Bayes of The Trade Desk expresses mixed feelings about VOZ's lofty ambitions. He admires its robust dataset but raises alarms over its limited trading capabilities, revealing that a mere 15-20% of campaigns utilize VOZ Streaming, which falls short of traditional models.