Story perspectives

Little's Coffee Secures £80K Investment on Dragons' Den

2/7/2025

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Summary

Story summary

Will Little, managing director of Little's Coffee, secured an £80,000 investment for a 5% stake from Steven Bartlett on BBC's Dragons' Den.
He described the pitch as "scary but amazing," earning positive feedback from all Dragons.
Little's Coffee, a family-run business in Devon, specializes in flavored instant coffee for a coffee shop experience at home.
Founded over 35 years ago, the company is now expanding under the leadership of Will and his wife, Caro.

History

Historical Context

Will Little's £80,000 investment from Steven Bartlett on Dragons' Den echoes the entrepreneurial spirit of the 1980s, when small businesses thrived amid economic change. Family-run ventures like Little's Coffee reflect a resurgence of personalized products, reminiscent of that era's focus on niche markets and homegrown brands.

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Story summary

Will Little, managing director of Little's Coffee, secured an £80,000 investment for a 5% stake from Steven Bartlett on BBC's Dragons' Den.
He described the pitch as "scary but amazing," earning positive feedback from all Dragons.
Little's Coffee, a family-run business in Devon, specializes in flavored instant coffee for a coffee shop experience at home.
Founded over 35 years ago, the company is now expanding under the leadership of Will and his wife, Caro.

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