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LIV Golf Secures ITV Deal, Revives Live UK Coverage

2/7/2025

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Summary

Story summary

LIV Golf is making waves in the UK with a groundbreaking free-to-air broadcasting deal with ITV for the 2025 season. Kicking off with the Riyadh event from February 6-8, fans can enjoy 41 rounds across 14 tournaments on ITVX, ITV1, and ITV4. This exciting partnership brings live golf back to UK viewers after the BBC's exit.

History

Historical Context

LIV Golf's free-to-air deal with ITV marks a significant return of live golf to UK screens, reminiscent of the BBC's long-standing coverage. This shift mirrors past broadcasting changes, like the PGA Tour's expansion in the 1990s, which transformed how fans accessed golf events.

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Story summary

LIV Golf is making waves in the UK with a groundbreaking free-to-air broadcasting deal with ITV for the 2025 season. Kicking off with the Riyadh event from February 6-8, fans can enjoy 41 rounds across 14 tournaments on ITVX, ITV1, and ITV4. This exciting partnership brings live golf back to UK viewers after the BBC's exit.

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