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Amazon's Ad Revenue Soars, Shares Slip Amid Rivals' Growth

2/7/2025

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Summary

Story summary

Amazon's online advertising soared to $17.29 billion in Q4, marking an impressive 18% rise from last year. However, shares dipped amid lackluster forecasts. Meanwhile, Meta and Alphabet thrived, reporting $48.39 billion and $72.46 billion in sales, respectively. Amazon now stands as the third-largest player in the global digital ad arena, trailing behind its formidable rivals.

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Story summary

Amazon's online advertising soared to $17.29 billion in Q4, marking an impressive 18% rise from last year. However, shares dipped amid lackluster forecasts. Meanwhile, Meta and Alphabet thrived, reporting $48.39 billion and $72.46 billion in sales, respectively. Amazon now stands as the third-largest player in the global digital ad arena, trailing behind its formidable rivals.