Back to today’s briefing

Story perspectives

NFL Unleashes AI and Creators for Super Bowl Engagement

2/8/2025

32 2

Summary

Story summary

The NFL is revolutionizing fan engagement by harnessing AI through its Elevate performance and insights cloud (EPIC), which tailors marketing strategies. Simultaneously, the league is mobilizing over 150 content creators for Super Bowl LIX, aiming to captivate younger audiences worldwide and transform the landscape of sports entertainment.

1 of 1

Story summary

The NFL is revolutionizing fan engagement by harnessing AI through its Elevate performance and insights cloud (EPIC), which tailors marketing strategies. Simultaneously, the league is mobilizing over 150 content creators for Super Bowl LIX, aiming to captivate younger audiences worldwide and transform the landscape of sports entertainment.