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SEVENTEEN Tops K-Pop Rankings Amid Brand Decline

2/8/2025

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Summary

Story summary

In February 2025, SEVENTEEN soared to the top of the K-Pop boy group brand reputation rankings, amassing an impressive score of 5,418,828. BTS followed closely with 5,188,423, while Stray Kids secured 2,628,900. However, the Korean Business Research Institute noted a concerning 24.72% drop in overall brand data from January, highlighting a shifting landscape in the industry.

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Story summary

In February 2025, SEVENTEEN soared to the top of the K-Pop boy group brand reputation rankings, amassing an impressive score of 5,418,828. BTS followed closely with 5,188,423, while Stray Kids secured 2,628,900. However, the Korean Business Research Institute noted a concerning 24.72% drop in overall brand data from January, highlighting a shifting landscape in the industry.