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ASU's Dillingham Prioritizes Culture Amid NIL Recruiting Wars

2/8/2025

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Summary

Story summary

College football recruiting has turned into a fierce competition, with stars like Bryce Underwood and Julian Lewis switching commitments for enticing NIL deals, including cars and housing. In contrast, ASU's Kenny Dillingham stands firm, prioritizing player development and team culture over financial temptations, striving to cultivate a lasting legacy.

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Story summary

College football recruiting has turned into a fierce competition, with stars like Bryce Underwood and Julian Lewis switching commitments for enticing NIL deals, including cars and housing. In contrast, ASU's Kenny Dillingham stands firm, prioritizing player development and team culture over financial temptations, striving to cultivate a lasting legacy.