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On Tennis Brand Innovates with Star Athletes' Partnership

2/8/2025

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Summary

Story summary

Swiss tennis brand On is shaking up the sport by teaming up with inspiring athletes like Iga Swiatek and rising star Henry Bernet. With a commitment to innovation and personalized experiences, On is merging sports and entertainment, all while expanding its product line since Roger Federer joined as an investor in 2019.

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Story summary

Swiss tennis brand On is shaking up the sport by teaming up with inspiring athletes like Iga Swiatek and rising star Henry Bernet. With a commitment to innovation and personalized experiences, On is merging sports and entertainment, all while expanding its product line since Roger Federer joined as an investor in 2019.