Story perspectives

Quiksilver, Billabong, Volcom Close 100 Stores Amid Bankruptcy

2/8/2025

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Summary

Story summary

Liberated Brands has filed for Chapter 11 bankruptcy, resulting in over 100 store closures for Quiksilver, Billabong, and Volcom in the U.S.
Key financial challenges include high interest rates, inflation, and competition from fast fashion.
Around 1,400 employees will be laid off, but brand licenses will be transferred to maintain product availability.
These closures highlight a wider trend impacting brick-and-mortar retailers due to shifting consumer preferences.
Despite store closures, the brands will continue producing clothing rooted in surf and skate culture.

History

Historical Context

Liberated Brands' Chapter 11 bankruptcy echoes the struggles of the 1990s retail landscape, where rising competition and economic pressures led to numerous store closures. Similar to that era, today's high interest rates and inflation challenge brick-and-mortar retailers, forcing them to adapt to changing consumer preferences.

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Story summary

Liberated Brands has filed for Chapter 11 bankruptcy, resulting in over 100 store closures for Quiksilver, Billabong, and Volcom in the U.S.
Key financial challenges include high interest rates, inflation, and competition from fast fashion.
Around 1,400 employees will be laid off, but brand licenses will be transferred to maintain product availability.
These closures highlight a wider trend impacting brick-and-mortar retailers due to shifting consumer preferences.
Despite store closures, the brands will continue producing clothing rooted in surf and skate culture.

1 / 2