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Carl's Jr. Revives Bikini Ads with TikTok Star Earle!

2/8/2025

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Summary

Story summary

Carl's Jr. is bringing back its legendary bikini model ads for the Super Bowl, this time with TikTok sensation Alix Earle showcasing the "Hangover Burger." Earle calls the shoot a playful nod to the brand's history. To celebrate, fans can snag free burgers through the app the day after the game, marking a daring comeback in advertising.

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Story summary

Carl's Jr. is bringing back its legendary bikini model ads for the Super Bowl, this time with TikTok sensation Alix Earle showcasing the "Hangover Burger." Earle calls the shoot a playful nod to the brand's history. To celebrate, fans can snag free burgers through the app the day after the game, marking a daring comeback in advertising.