Story perspectives

Global Alcohol Trends: Moderation, RTDs, and Premium Growth

2/8/2025

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Summary

Story summary

IWSR's report outlines five key trends in the global alcoholic beverage market by 2025, highlighting moderation and premium beer growth.
India and China are significant growth drivers, with India expected to grow 4% from 2023 to 2028.
Ready-to-drink (RTD) beverages are rising in popularity, overtaking traditional spirits and beer.
Digital platforms are shaping consumer purchasing decisions through increased online product research.
The market is evolving to include non-alcoholic options and a focus on premiumization.

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Story summary

IWSR's report outlines five key trends in the global alcoholic beverage market by 2025, highlighting moderation and premium beer growth.
India and China are significant growth drivers, with India expected to grow 4% from 2023 to 2028.
Ready-to-drink (RTD) beverages are rising in popularity, overtaking traditional spirits and beer.
Digital platforms are shaping consumer purchasing decisions through increased online product research.
The market is evolving to include non-alcoholic options and a focus on premiumization.