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Ferrari's Shift: SUV Success Amidst Traditional Struggles

2/9/2025

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Summary

Story summary

Ferrari's former CEO resisted the SUV concept, yet the Purosangue SUV, launched in 2022, has seen strong sales.
The traditional customer model is struggling, with entry models experiencing significant depreciation.
The SF90 hybrid faced poor sales and reviews, while the 296 GTB has become increasingly popular.
Ferrari aims to increase volume production and introduce an all-electric model, potentially jeopardizing its exclusivity.

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Story summary

Ferrari's former CEO resisted the SUV concept, yet the Purosangue SUV, launched in 2022, has seen strong sales.
The traditional customer model is struggling, with entry models experiencing significant depreciation.
The SF90 hybrid faced poor sales and reviews, while the 296 GTB has become increasingly popular.
Ferrari aims to increase volume production and introduce an all-electric model, potentially jeopardizing its exclusivity.