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Big Ten Universities Face $200 Million Athletic Deficit

2/10/2025

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Summary

Story summary

In the 2024 fiscal year, Big Ten public universities raked in nearly $2.84 billion from athletics, yet their spending soared to almost $3 billion, leaving half of the departments in the red. Ohio State grappled with a staggering $38 million deficit, while UCLA and Rutgers also reported heavy losses, highlighting ongoing financial turmoil despite lucrative media contracts.

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Story summary

In the 2024 fiscal year, Big Ten public universities raked in nearly $2.84 billion from athletics, yet their spending soared to almost $3 billion, leaving half of the departments in the red. Ohio State grappled with a staggering $38 million deficit, while UCLA and Rutgers also reported heavy losses, highlighting ongoing financial turmoil despite lucrative media contracts.