Back to today’s briefing

Story perspectives

Türkiye Aims for $100 Billion in Tourism Revenue

2/10/2025

46 11

Summary

Story summary

Türkiye's tourism sector is on the brink of a vibrant resurgence as interest rates fall, says Oya Narin from the Turkish Tourism Investors’ Association. Last year, Türkiye impressively secured fifth place in global tourist visits, and with health tourism projected to generate $12 billion, the nation is ambitiously targeting $100 billion in total tourism revenue by expanding its diverse offerings.

1 of 1

Story summary

Türkiye's tourism sector is on the brink of a vibrant resurgence as interest rates fall, says Oya Narin from the Turkish Tourism Investors’ Association. Last year, Türkiye impressively secured fifth place in global tourist visits, and with health tourism projected to generate $12 billion, the nation is ambitiously targeting $100 billion in total tourism revenue by expanding its diverse offerings.