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Dustin Johnson Bids Farewell to TaylorMade Partnership

2/10/2025

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Summary

Story summary

Dustin Johnson's long-standing 18-year partnership with TaylorMade came to a close in 2024 as his contract expired. The former World No. 1, who clinched 24 PGA Tour titles with their gear, saw his visibility wane after joining LIV Golf. His first appearance without a TaylorMade hat at LIV Golf Riyadh marked a poignant farewell.

History

Historical Context

Dustin Johnson's split from TaylorMade after 18 years mirrors past golf transitions, like Greg Norman's 1996 departure from Titleist. Johnson's LIV Golf move echoes the sport's evolution, challenging traditional sponsorships. His first LIV appearance without TaylorMade gear signals a significant shift in golf's sponsorship landscape.

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Story summary

Dustin Johnson's long-standing 18-year partnership with TaylorMade came to a close in 2024 as his contract expired. The former World No. 1, who clinched 24 PGA Tour titles with their gear, saw his visibility wane after joining LIV Golf. His first appearance without a TaylorMade hat at LIV Golf Riyadh marked a poignant farewell.

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