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NASCAR Eyes New Manufacturer Amid Rising Popularity

2/11/2025

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Summary

Story summary

NASCAR President Steve Phelps is hopeful about welcoming a fourth manufacturer, despite recent challenges like Honda's unsuccessful merger with Nissan. With Chevrolet, Ford, and Toyota already in the mix, Phelps points to the sport's rising popularity and lucrative media deals as catalysts for exciting new partnerships on the horizon.

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Story summary

NASCAR President Steve Phelps is hopeful about welcoming a fourth manufacturer, despite recent challenges like Honda's unsuccessful merger with Nissan. With Chevrolet, Ford, and Toyota already in the mix, Phelps points to the sport's rising popularity and lucrative media deals as catalysts for exciting new partnerships on the horizon.