Back to today’s briefing

Story perspectives

EA's Missed Chances: Call of Duty and Guitar Hero

2/12/2025

27 4

Summary

Story summary

Former EA executive Bing Gordon disclosed that EA passed on acquiring iconic franchises like Call of Duty and Guitar Hero, a choice that inadvertently empowered Activision Blizzard's dominance in gaming. He commended ex-Activision CEO Bobby Kotick for nurturing creative teams, a key factor in the triumph of these beloved franchises.

1 of 1

Story summary

Former EA executive Bing Gordon disclosed that EA passed on acquiring iconic franchises like Call of Duty and Guitar Hero, a choice that inadvertently empowered Activision Blizzard's dominance in gaming. He commended ex-Activision CEO Bobby Kotick for nurturing creative teams, a key factor in the triumph of these beloved franchises.