Story perspectives

Coca-Cola Eyes Plastic Bottles Amid Aluminum Tariffs

2/12/2025

35 5

Summary

Story summary

Coca-Cola may resort to more plastic bottles if Trump's 25% aluminum tariffs raise can prices.
CEO James Quincey emphasized that packaging costs are minor, minimizing the tariffs' potential impact.
The company targets 35-40% recycled materials by 2035, a reduction from the previous 50% goal by 2030.
Environmental advocates criticize Coca-Cola for its significant role in plastic pollution.
The tariffs may also impact small breweries and consumer prices in multiple sectors.

History

Historical Context

Coca-Cola's potential shift to more plastic bottles reflects ongoing tensions from Trump's aluminum tariffs, echoing historical tariff disputes. The 2018 tariffs aimed to protect U.S. industries but sparked retaliation and increased costs. This cycle of protectionism often leads to unintended consequences, impacting both consumers and the environment.

1 of 2

Story summary

Coca-Cola may resort to more plastic bottles if Trump's 25% aluminum tariffs raise can prices.
CEO James Quincey emphasized that packaging costs are minor, minimizing the tariffs' potential impact.
The company targets 35-40% recycled materials by 2035, a reduction from the previous 50% goal by 2030.
Environmental advocates criticize Coca-Cola for its significant role in plastic pollution.
The tariffs may also impact small breweries and consumer prices in multiple sectors.

1 / 2