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Story perspectives

E-commerce Set to Surge to $11 Trillion by 2028

2/12/2025

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Story summary
  • E-commerce is expected to rise from $6.5 trillion in 2023 to $11 trillion by 2028, reflecting an 11% annual growth rate.
  • Dominant players such as Amazon and Alibaba leverage scale and technology for market advantage.
  • Food and drink account for 14% of e-commerce transactions, with travel at 12% and clothing at 11%.
  • Online travel agencies boost tourism by streamlining bookings and offering consumer reviews.