Back to today’s briefing

Story perspectives

Apple Returns to X, Boosts Privacy and Content Ads

2/13/2025

50 3

Summary

Story summary

After a year-long hiatus, Apple is back on X, reigniting its advertising efforts. The tech giant is promoting Safari's robust privacy features and showcasing the hit show Severance from @AppleTV. As content moderation policies evolve, other major brands are also tentatively re-entering the platform, signaling a shift in the advertising landscape.

1 of 1

Story summary

After a year-long hiatus, Apple is back on X, reigniting its advertising efforts. The tech giant is promoting Safari's robust privacy features and showcasing the hit show Severance from @AppleTV. As content moderation policies evolve, other major brands are also tentatively re-entering the platform, signaling a shift in the advertising landscape.