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2025 Drinks Industry: Growth Amid Economic Uncertainty

2/13/2025

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Summary

Story summary

The global drinks industry expects a "subdued but opportunity-rich" landscape in 2025 due to economic uncertainty.
Trends indicate a rise in moderate alcohol consumption and casual drinking occasions.
Premium-plus beer is gaining popularity, especially in emerging markets like India and South Africa.
Digital platforms are increasingly shaping consumer purchasing decisions.
The on-trade channel is reviving, particularly among Millennials in the US.

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Story summary

The global drinks industry expects a "subdued but opportunity-rich" landscape in 2025 due to economic uncertainty.
Trends indicate a rise in moderate alcohol consumption and casual drinking occasions.
Premium-plus beer is gaining popularity, especially in emerging markets like India and South Africa.
Digital platforms are increasingly shaping consumer purchasing decisions.
The on-trade channel is reviving, particularly among Millennials in the US.