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Elon Musk's X Gains Advertisers Amid Declining Ad Revenue

2/14/2025

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Summary

Story summary

Elon Musk's X is drawing in new advertisers like Apple, yet its ad revenue hangs in the balance. In 2024, US ad revenue plummeted by 28% to $1.4 billion, even as the number of advertisers grew by 15%. Political dynamics are causing brands to tread carefully, leaving a full-scale advertiser comeback still on the horizon.

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Story summary

Elon Musk's X is drawing in new advertisers like Apple, yet its ad revenue hangs in the balance. In 2024, US ad revenue plummeted by 28% to $1.4 billion, even as the number of advertisers grew by 15%. Political dynamics are causing brands to tread carefully, leaving a full-scale advertiser comeback still on the horizon.