Story perspectives

2025 Drinks Market: Moderation and Affordability Take Over

2/14/2025

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Summary

Drinks Industry Adapts

The global drinks industry expects a "subdued but opportunity-rich" environment in 2025 due to economic uncertainty and emerging markets.
Trends show a rise in moderation, casual drinking, and affordable Ready to Drink (RTD) cocktails in the US.
Premiumization is declining as consumers prefer cheaper options, affecting higher-end spirit sales.
Digital platforms are shaping purchasing decisions, with more consumers researching online before buying alcohol.

Summary

China's Wine Growth

China's wine industry anticipates growth in 2024, driven by tariff reductions and a $500 million increase in Australian wine imports.
Young consumers, especially Gen Z and Millennials, favor lighter wines and are discovering unique varieties, influencing market dynamics.
Influencers are transforming the market by launching local wines and expanding into spirits.
Geographical Indications are gaining traction, supporting local products and enhancing international visibility.
Government stimulus measures are vital for increasing consumer spending and tackling market challenges.

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Drinks Industry Adapts

The global drinks industry expects a "subdued but opportunity-rich" environment in 2025 due to economic uncertainty and emerging markets.
Trends show a rise in moderation, casual drinking, and affordable Ready to Drink (RTD) cocktails in the US.
Premiumization is declining as consumers prefer cheaper options, affecting higher-end spirit sales.
Digital platforms are shaping purchasing decisions, with more consumers researching online before buying alcohol.

1 / 2