Back to today’s briefing

Story perspectives

Chef Neil Rankin Revives Vegan Flavor with Tradition

2/15/2025

29 6

Summary

Story summary

Chef Neil Rankin, once a steak seller, now leads the vegan company Symplicity, and he’s not shy about his concerns. He argues that the plant-based industry is faltering due to bland flavors and excessive processing. Rankin champions traditional techniques like fermentation to elevate taste. While sales have dipped, experts remain hopeful that fresh ideas and effective marketing can reignite passion for plant-based foods.

1 of 1

Story summary

Chef Neil Rankin, once a steak seller, now leads the vegan company Symplicity, and he’s not shy about his concerns. He argues that the plant-based industry is faltering due to bland flavors and excessive processing. Rankin champions traditional techniques like fermentation to elevate taste. While sales have dipped, experts remain hopeful that fresh ideas and effective marketing can reignite passion for plant-based foods.