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Ad Tech Under Scrutiny: Brands Linked to Harmful Content

2/17/2025

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Summary

Story summary

The ad tech industry is under fire as Adalytics reveals that major brands' ads have been linked to harmful content, catching the attention of Congress. Critics are calling out the lack of transparency and accountability in brand safety. In response, companies like DoubleVerify and Google are stepping up their safety protocols. Meanwhile, a U.S. judge has ruled in favor of Thomson Reuters in a significant AI copyright case.

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Story summary

The ad tech industry is under fire as Adalytics reveals that major brands' ads have been linked to harmful content, catching the attention of Congress. Critics are calling out the lack of transparency and accountability in brand safety. In response, companies like DoubleVerify and Google are stepping up their safety protocols. Meanwhile, a U.S. judge has ruled in favor of Thomson Reuters in a significant AI copyright case.