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Oklahoma Athletics Hits $208.8M Revenue Milestone Despite Costs

2/18/2025

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Summary

Story summary

In 2024, Oklahoma's athletic department celebrated a remarkable milestone, generating a record $208.8 million in revenue for the 20th straight year. Despite rising expenses of $206.2 million, they still managed a profit of $2.6 million. Contributions soared past $73 million, mainly for football, even as ticket sales dipped and recruiting costs climbed to $3.9 million.

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Story summary

In 2024, Oklahoma's athletic department celebrated a remarkable milestone, generating a record $208.8 million in revenue for the 20th straight year. Despite rising expenses of $206.2 million, they still managed a profit of $2.6 million. Contributions soared past $73 million, mainly for football, even as ticket sales dipped and recruiting costs climbed to $3.9 million.