Back to today’s briefing

Story perspectives

Austrian Entrepreneur Fights to Revive James Bond Legacy

2/18/2025

33 2

Summary

Story summary

Austrian entrepreneur Josef Kleindienst is taking a bold stand against the ownership of James Bond trademarks, arguing they’ve been neglected under UK and EU law. With the franchise's future in jeopardy since Daniel Craig's exit, Kleindienst is determined to breathe new life into Bond, rallying fans to help prevent the iconic character from fading into obscurity.

1 of 1

Story summary

Austrian entrepreneur Josef Kleindienst is taking a bold stand against the ownership of James Bond trademarks, arguing they’ve been neglected under UK and EU law. With the franchise's future in jeopardy since Daniel Craig's exit, Kleindienst is determined to breathe new life into Bond, rallying fans to help prevent the iconic character from fading into obscurity.