Back to today’s briefing

Story perspectives

January TV Viewing Jumps 5% Amid Sports Frenzy

2/18/2025

41 9

Summary

Story summary

In January 2025, TV viewing surged by 5% from December, fueled by the excitement of NFL and NCAA sports. Streaming still held a significant 42.6% share, though it dipped slightly. Netflix dominated with an 8.6% share, thanks to the buzz around "Squid Game," while Disney Streaming climbed to 4.7% after merging its platforms. Cable and broadcast also saw a rise in viewers, showcasing a vibrant television landscape.

History

Historical Context

In January 2025, TV viewing rose 5% due to NFL and NCAA excitement. This surge echoes the 1995 MLB game, the first live-streamed event, showcasing the evolution of sports broadcasting. As streaming platforms dominate, they reflect a shift from traditional cable to on-demand viewing, reshaping media consumption.

1 of 2

Story summary

In January 2025, TV viewing surged by 5% from December, fueled by the excitement of NFL and NCAA sports. Streaming still held a significant 42.6% share, though it dipped slightly. Netflix dominated with an 8.6% share, thanks to the buzz around "Squid Game," while Disney Streaming climbed to 4.7% after merging its platforms. Cable and broadcast also saw a rise in viewers, showcasing a vibrant television landscape.

1 / 2