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X Raises Premium+ Subscription to $40 Amid AI Launch

2/20/2025

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Summary

Story summary

X increased its Premium+ subscription price to $40/month in the U.S., up from $22, after launching AI model Grok 3.
Price hikes also occurred in the U.K. and Europe, revealing inconsistencies across pricing pages.
Premium+ subscribers receive limited Grok 3 features; full access costs an extra $30/month for SuperGrok.
These price increases target monetization of AI access amid user dissatisfaction with existing paid features.

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Story summary

X increased its Premium+ subscription price to $40/month in the U.S., up from $22, after launching AI model Grok 3.
Price hikes also occurred in the U.K. and Europe, revealing inconsistencies across pricing pages.
Premium+ subscribers receive limited Grok 3 features; full access costs an extra $30/month for SuperGrok.
These price increases target monetization of AI access amid user dissatisfaction with existing paid features.