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NVIDIA Revives Program to Combat Scalpers for RTX Cards

2/20/2025

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Summary

Story summary

NVIDIA is back with its "Verified Priority Access" program, allowing U.S. consumers to buy the highly sought-after GeForce RTX 5080 and 5090 Founders Edition graphics cards directly from its Marketplace. To join, users need an NVIDIA account created before January 30, 2025, and must fill out an online form, all in a bid to thwart scalpers and promote fair pricing.

History

Historical Context

NVIDIA's "Verified Priority Access" program reflects ongoing struggles against scalpers, reminiscent of the 2020 gaming hardware shortages during the pandemic. Back then, demand surged for graphics cards, leading to inflated prices and limited availability, highlighting the industry's challenges in ensuring fair consumer access.

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Story summary

NVIDIA is back with its "Verified Priority Access" program, allowing U.S. consumers to buy the highly sought-after GeForce RTX 5080 and 5090 Founders Edition graphics cards directly from its Marketplace. To join, users need an NVIDIA account created before January 30, 2025, and must fill out an online form, all in a bid to thwart scalpers and promote fair pricing.

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