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WWE NXT Viewership Plummets 14% Amid Tough Competition

2/21/2025

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Summary

Story summary

WWE NXT's February 18 episode drew in 689,000 viewers, a disappointing 14% drop from the prior week and the lowest since late December 2024. The show's appeal among the 18-49 demographic waned, hitting a rating of 0.17, as it struggled against college basketball and TGL Golf, reflecting a troubling shift towards an older audience.

History

Historical Context

WWE NXT's recent drop to 689,000 viewers mirrors past struggles in wrestling's evolving landscape. Since its 2010 debut, NXT aimed to attract younger fans but now faces competition from college sports, echoing the 2019 "Wednesday Night Wars" with AEW, highlighting shifting viewer demographics in wrestling.

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Story summary

WWE NXT's February 18 episode drew in 689,000 viewers, a disappointing 14% drop from the prior week and the lowest since late December 2024. The show's appeal among the 18-49 demographic waned, hitting a rating of 0.17, as it struggled against college basketball and TGL Golf, reflecting a troubling shift towards an older audience.

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