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Global Drinks Industry Faces Challenges, But Emerging Markets Thrive

2/22/2025

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Summary

Story summary

The global drinks industry is bracing for a "subdued but opportunity-rich" landscape in 2025, as revealed by IWSR research. While inflation and geopolitical tensions weigh on established markets like the US and Europe, emerging economies like India and South Africa are poised for growth. Consumers are increasingly drawn to premium products, signaling a shift in market dynamics.

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Story summary

The global drinks industry is bracing for a "subdued but opportunity-rich" landscape in 2025, as revealed by IWSR research. While inflation and geopolitical tensions weigh on established markets like the US and Europe, emerging economies like India and South Africa are poised for growth. Consumers are increasingly drawn to premium products, signaling a shift in market dynamics.