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Church & Dwight Settles Zicam Misleading Ads for $6M

2/22/2025

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Summary

Story summary

Church & Dwight Co. agreed to a $6 million settlement for misleading Zicam advertising, while denying any wrongdoing.
Consumers can claim $5 per Zicam product purchased before October 17, 2024, up to $30, with proof of purchase.
Without proof, consumers can claim $2.50 for two products.
Claims must be submitted by February 21, 2025, through the settlement website.
The company will revise product labels to enhance clarity on effectiveness claims.

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Story summary

Church & Dwight Co. agreed to a $6 million settlement for misleading Zicam advertising, while denying any wrongdoing.
Consumers can claim $5 per Zicam product purchased before October 17, 2024, up to $30, with proof of purchase.
Without proof, consumers can claim $2.50 for two products.
Claims must be submitted by February 21, 2025, through the settlement website.
The company will revise product labels to enhance clarity on effectiveness claims.