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Story perspectives

Costco Sees 9.2% Sales Surge Amid Luxury Demand

2/23/2025

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Story summary
  • Costco's chairman, Hamilton “Tony” James, emphasizes the retailer's broad appeal to various socioeconomic groups.
  • Affluent members significantly contribute to sales, with luxury items like Rolex watches and gold bars selling quickly.
  • In January, Costco achieved $19.51 billion in net sales, marking a 9.2% increase compared to the previous year.