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Biopharma Shifts Focus: Empowering Consumers in Health Care

2/24/2025

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Story summary
  • Biopharmaceutical and medical tech companies are shifting focus to consumers, with Lilly unveiling a direct medicine sales portal and Dexcom introducing an over-the-counter glucose monitor for everyone. This trend emphasizes prevention and empowers individuals to take charge of their health, urging health plans to invest in early detection devices for greater member value.