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Airlines Shift Loyalty: High Spenders Win, Fliers Lose

2/23/2025

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Summary

Story summary

Frequent fliers are feeling the sting as airlines like Delta pivot to spend-based loyalty programs, sidelining dedicated travelers in favor of high spenders. In contrast, Singapore Airlines, under CEO Goh Choon Phong, is soaring to new heights with record profits while continuing to deliver exceptional luxury service, even in tough times.

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Story summary

Frequent fliers are feeling the sting as airlines like Delta pivot to spend-based loyalty programs, sidelining dedicated travelers in favor of high spenders. In contrast, Singapore Airlines, under CEO Goh Choon Phong, is soaring to new heights with record profits while continuing to deliver exceptional luxury service, even in tough times.