Back to today’s briefing

Story perspectives

41% of UK Fertility Clinics Misleading on Success Rates

2/24/2025

34 4

Summary

Story summary

A recent BBC analysis of 78 UK fertility clinics uncovered a troubling truth: 41% of them failed to transparently communicate patients' chances of future pregnancies. While clinics boasted thaw rates of 80-95%, they neglected to clarify that actual success rates are much lower, obscured by the complexities of treatment stages. The CMA has set guidelines to ensure clearer communication.

1 of 1

Story summary

A recent BBC analysis of 78 UK fertility clinics uncovered a troubling truth: 41% of them failed to transparently communicate patients' chances of future pregnancies. While clinics boasted thaw rates of 80-95%, they neglected to clarify that actual success rates are much lower, obscured by the complexities of treatment stages. The CMA has set guidelines to ensure clearer communication.