Back to today’s briefing

Story perspectives

AI Traffic Soars to 3.5 Million Visits, Still Minimal

2/24/2025

36 8

Summary

Story summary

Referral traffic from AI platforms, such as ChatGPT, surged from 435,000 visits in August 2024 to an impressive 3.5 million by January 2025. Yet, this influx still represents a mere 0.1% of total site visits. Notably, major publishers like The New York Times and CNN experienced substantial traffic, even while restricting AI crawlers.

1 of 1

Story summary

Referral traffic from AI platforms, such as ChatGPT, surged from 435,000 visits in August 2024 to an impressive 3.5 million by January 2025. Yet, this influx still represents a mere 0.1% of total site visits. Notably, major publishers like The New York Times and CNN experienced substantial traffic, even while restricting AI crawlers.