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Australia's Ad Market Soars 11.1% Amid Olympic Boost

2/24/2025

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Summary

Story summary

Australia's online advertising market soared by 11.1% in 2024, hitting AU$16.4 billion. The excitement of the Paris Olympics fueled a remarkable 19.6% increase in video advertising, totaling AU$4.5 billion. Retail dominated display ad spending, while digital audio revenue surged 18%, with podcasts leading the charge at a stunning 24.3% growth. Connected TV now captures over half of video ad expenditures.

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Story summary

Australia's online advertising market soared by 11.1% in 2024, hitting AU$16.4 billion. The excitement of the Paris Olympics fueled a remarkable 19.6% increase in video advertising, totaling AU$4.5 billion. Retail dominated display ad spending, while digital audio revenue surged 18%, with podcasts leading the charge at a stunning 24.3% growth. Connected TV now captures over half of video ad expenditures.