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Apple Slashes Vision Pro Price to Compete with Quest 3

2/25/2025

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Summary

Story summary

Apple's Vision Pro mixed reality headset has hit a snag in production just months after its debut, primarily due to its hefty $3,500 price tag that turned off many potential buyers. In response to competition from budget-friendly alternatives like Meta's Quest 3, Apple is now working on a more affordable version, targeting a price of $2,300 to widen its audience while still pushing the boundaries of technology.

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Story summary

Apple's Vision Pro mixed reality headset has hit a snag in production just months after its debut, primarily due to its hefty $3,500 price tag that turned off many potential buyers. In response to competition from budget-friendly alternatives like Meta's Quest 3, Apple is now working on a more affordable version, targeting a price of $2,300 to widen its audience while still pushing the boundaries of technology.